ARP intends to cut through the misinformation and disinformation
prevalent in social media with short clips that highlight the
experiences of ordinary people and pinpoint the intersections between
environmental concerns and other issues, like national security,
economic growth, and civic engagement. ARP intends to create a media
resource library that allows us to quickly search, share and create
short clips that meaningfully contribute to the online conversation
about the transition to a clean economy. By including short interview
segments in our social media posts, we will inspire new audiences to
seek out ARP’s full slate of films and draw out future collaborators who
are yet to discover the organization. With this new strategy in mind,
we will produce micro-documentaries that bring greater diversity to
ARP’s subjects, but we will also empower our collaborators with the
skills and tools to make their own short films and become ongoing
contributors to ARP’s catalog. This library will be a vital internal
resource for our organization, while it will also be offered for free on
our website for educators and activists.
ARP is also in a collaborative project with another ITP Grant Partner, Clean Energy Leadership Institute and The Ballroom Freedom School. Read about that project here.