ARP intends to cut through the misinformation and disinformation prevalent in social media with short clips that highlight the experiences of ordinary people and pinpoint the intersections between environmental concerns and other issues, like national security, economic growth, and civic engagement. ARP intends to create a media resource library that allows us to quickly search, share and create short clips that meaningfully contribute to the online conversation about the transition to a clean economy. By including short interview segments in our social media posts, we will inspire new audiences to seek out ARP’s full slate of films and draw out future collaborators who are yet to discover the organization. With this new strategy in mind, we will produce micro-documentaries that bring greater diversity to ARP’s subjects, but we will also empower our collaborators with the skills and tools to make their own short films and become ongoing contributors to ARP’s catalog. This library will be a vital internal resource for our organization, while it will also be offered for free on our website for educators and activists.
ARP is also in a collaborative project with another ITP Grant Partner, Clean Energy Leadership Institute and The Ballroom Freedom School. Read about that project here.