E2 plans a major communications campaign to change the narrative around
the economic costs of climate change and the economic benefits of
climate action. E2 will create a dynamic and regularly updated communications toolkit that can be used by E2 and shared with partner groups, and will include among other items: national and state-specific factsheets, collection of social media videos and state ads, template editorial board memos and letters-to-the editor, and a short film highlighting the economic costs of climate change, but also feature business people and ideas that are changing the energy, transportation, and agricultural sectors. This campaign will include equity and environmental
justice components that will specifically seek to tell the story of the
disproportionate costs of climate change on low and middle-income
communities and communities of color and the potential economic benefits
of climate action in these communities.
